Here are a few marketing tips and ideas that can help anyone achieve better sales results, so take a few moments to study them.
1. Content Marketing – Learn how to use content to market your business !
Content marketing can produce great results when utilized correctly. It can help you grow your customer base and produce more leads each month. It has been found that consumers take time to research a product or service before making purchases. Content marketing can help potential customers know more about your brand and help you establish trust.
According to the study, 81% of consumers do research online before making major purchases. What does this mean for your business?. It means that you need to create interesting content to share with visitors to your website or social media accounts that will grab their attention, help them in some way and give them motivation to buy what you are offering.
A good content marketing strategy utilizes blogs and social media promotion to increase website traffic and create a reader following. Other forms of content marketing can include eBooks, guides and whitepapers.
Here’s how Content Marketing works:
You make a website, blog, newsletter or podcast, etc. You utilize it to provide FREE information that has real value to your prospective clients, while offering them the opportunity to purchase goods, services (or both), which are closely linked to the information you give away.
2. Email Marketing – Start Using Email Marketing !
Email marketing is using email to get your marketing message in front of your audience. It is an essential tool to growing your business in the fast paced world of internet business because it offers open, conversational, and interactive communications.
The most popular form of email marketing is the email newsletter or ezine. Permission-based email marketing also includes special email promotions, daily deals emails, solo blasts, advertising, follow up sequences and auto responders, email courses, and more.
Here are the ways email marketing can help your business grow :
- Save Money
- Connect with your target marketing
- Increase brand recognition
- Increase your credibility
- Educate your current clients
- Attract new opportunities
- Expand your network
- Reach a wider audience
3. Build a well-connected Network
The way toward beginning a new business can be very overwhelming, but one thing that doesn’t have to be is building your referral network. It can be your most powerful source of new business and increased revenue and a critical piece of your small business identity. According to a study, more than half of small-business owners get their biggest boost in business from referrals, which in turn leads to a boost in profits.
Here are few ways to build your referral network :
- Stay in touch with your local community
- Be active in online forums
- Be unconventional
- Join Social Networking Sites
- Follow up
4. Internet Marketing
Marketing can be tough. But as you probably know, you can’t grow your business without marketing. Even the best products and services need to be advertised before they will sell.
Traditional forms of marketing and advertising, like newspaper ads or billboards on the side of a highway, can be expensive. Instead of relying on these methods, it’s time to turn to the Internet. Internet marketing can drive traffic to your business and convince new visitors to become paying customers, and often at a fraction of the cost of a billboard!
Internet marketing is also much more quantitative than traditional marketing. Many Internet marketing channels provide detailed data that allows you to optimize online campaigns. This data also allows you to launch new campaigns on a strong foundation of established data, which greatly improves your chances of success.
Here are few Internet marketing tactics that can grow your business :
- SEO
- PPC Advertising
- Social Media
- Link Building
5. Use Inbound or Attraction Marketing
Instead of the old outbound marketing methods of buying ads, buying email lists, paying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Here are four actions of inbound marketing :
| S.No | Methodology | Actions |
|---|---|---|
| 1 | Attract Visitors |
|
| 2 | Convert Leads |
|
| 3 | Close Customers |
|
| 4 | Delight Promoters |
|
6. Do Some Competitor Research
It’s impossible to effectively market your services unless you have researched your competitors. You need to know what offers, guarantees, prices or fees you are selling against, in order to make your offering the most attractive to potential clients.
In my experience, entrepreneurs often assume that the service they offer to potential clients is superb, when in reality it’s entirely normal, when compared to what their competitors are offering.
The key is to find out what you’re really up against and then BEAT IT by adding massive value.
7. Match Your Fees to Your Promises
Everyone knows that quality never comes cheap. Promising people a high quality service for a low fee, creates doubt. That’s the last thing you want to happen in the mind of your prospective clients.
Make your services as valuable to the marketplace as possible and then charge accordingly. If you do, your prices will match your promises and you will have made it easier for future clients to trust your marketing message.
8. Joint Ventures
A joint venture is a partnership between yourself and another person (or company) to strike a relationship with value exchanged between both parties. The key to Joint Venture success is to find someone credible, who offers a non-conflicting product or service to the exact same profile of person or business as you do.
There are a wide range of variations of joint venture partnerships, but the most successive sort of JV partnership involves one party having incredibly valuable content and the other party having an audience hungry for that content.
9. Take Help from PR
Public relations play an essential part in marketing as they have all the formulas to promote a business. Get the right kind of PR which will help enhance the image of your company and will actually help you in getting more attention and clients.
10. Focus on dissatisfied prospective customers
The best approach to expand deals is to focus on people, who are dissatisfied with their current provider. When someone isn’t happy with their current provider, they’re actively interested in switching to a new provider. They are the exact people you should be targeting with your marketing!
Regardless of the massive value of dissatisfied prospective clients, most small business owners market their services to less targeted groups. They waste their time and money marketing to people, who are happy with their current provider or who have no need or interest in the kind of product they sell.
The customer dissatisfaction survey found that for every 100 retail customers who have a bad experience, the organization is likely to lose around 35 current and potential customers . It’s a strong multiplier impact because of those disgruntled customers telling others of their experience.
