Looking for a better way to manage and grow your small business? Customer relationship management (CRM) software can make all the difference. CRM software makes your job easier in monitoring and maintaining customer data and relationships.
CRM Software is a software category that includes applications which help businesses build strong relationships with their customers, boost conversations, and improve revenue rates based on customer data coming from multiple interaction channels (phone calls, website visits, social interactions, and so on)
These days, CRM systems include features like lead generation and nurturing, sales management, email and other marketing or inventory tracking. Several programs have the ability to integrate with other sales and marketing systems, which makes it easier for you to accomplish tasks without redundantly entering information into different systems.
In this article we researched and reviewed an extensive collection of CRM software products and picked out the best for different types of small businesses.
Zoho CRM empowers all organizations with a complete customer relationship lifecycle management solution for managing organization – Sales and Marketing, Customer Support & Service and Inventory Management in a single business system. It has everything you need to boost sales, step up productivity, and manage all day-to-day activities.
Features :
- Multichannel
- Emails
- Telephony
- SalesSignals
- Social
- Sales Performance
- Gamification
- Advanced CRM Analytics
- Territory Management
- Automation
- Blueprint
- Workflow Automation
- Extend and Customize
- Marketplace
- Google Apps Integration
- App Integration
- Sales Productivity
- Lead Management
- Opportunity Management
- Sales App
- Enterprise Readiness
Insightly is a cloud-based CRM solution for small businesses that offer specific, enterprise-level modules for large companies and multi-level organizations. With integrations to G Suite, Office 365, MailChimp, and major social media sites; great mobile apps for tablets and smart phones; and easy access to a REST API for custom integration, Insightly is the leading small business CRM.
Features :
- Powerful Customer Relationship Management
- Lead and Contact Management
- Calendaring and Events
- Automatic Address Book
- Custom Fields and Filters
- File Sharing
- Web to Lead & Web to Contact
- Tags, Notification, and Following
- Mass Email and Email Templates
- Integrated Project Management
- Create Milestones, Pipelines and Tasks for Projects
- Get Automatic Email Reminders
- Specify Roles for Contacts
- Track All Email Correspondence
- View Completed Tasks and Events by Project
- Include Any Files Associated with the Project
- View Task and Event Reports
- Sales Opportunities
- Reports
- Social CRM
- Go Mobile with the Solution that Works for You
- Powerful Integration with email, G Suite, Office 365 & More
Salesforce is a full-featured CRM software for all types of businesses. This CRM offers everything you need to find and retain customers, close sales and grow your business. It is also a cloud-based CRM software, which gives you anytime, anywhere access to your data, even from mobile devices.
Features :
- Einstein AI
- Lightning Dialer
- Salesforce Inbox
- Contact Management
- Opportunity Management
- Lead Management
- Reports and Dashboards
- Sales Forecasting
- Email Integration
- Salesforce Quote-to-Cash
- Workflow and Approvals
- Files Sync and Share
- Partner Management
- Marketing Automation
Infusionsoft’s cloud-based platform includes features for marketing campaign automation, online sales, lead scoring, custom quoting, contact management, and list segmentation. The application was developed specifically to provide entrepreneurs with tools that simplify the sales and marketing process, so business owners can spend more of their time dealing with the types of tasks and projects they actually enjoy.
Features :
- Marketing Automation
- Campaign Builder
- CRM Integration
- Landing Page Builder
- Website Tracking
- Statistics and reports
- Sales Automation
- Lead Scoring
- Pipeline Management
- Online Sales
- Analytics
- Marketing Reports
- Sales Reports
- Order and Billing Reports
- Admin Reports
- Infusionsoft Mobile App
- Payments
SAP Digital CRM offers all-in-one customer engagement and brings together sales, service, and marketing to give you everything you need to grow a profitable business. You can get up and running in minutes, and start making every sales and service engagement a personal connection.
Features :
- Account and Contact Management
- Activity Management
- Lead and Opportunity Management
- Products and Pricing
- Planning and Forecasting
- Lead Scoring
- Campaign Management
- E-mail Ticket Management
- Consumer Products
- Personalization Options
- Powerful analytics and dashboards
Sugar CRM enables businesses to create extraordinary customer relationships with the most innovative, flexible and affordable CRM solution in the market. A major benefit to SugarCRM is that it is highly customizable, particularly with its integrations. It has third-party integrations available for QuickBooks, Cisco WebEx, Sage, Microsoft Office, and several other popular and useful business programs.
Features :
- Multiple Deployment Options
- Dashboards and Reports
- Email and Calendar Integration
- Mobile
- Google Apps Integration
- Quote Management
- Campaign Management
- Multilingual and Multicurrency Support
- Project Management
- Forecasting
- Advanced Workflow
- Customization and Configuration
- Teams, Roles and Security
- Case Management and Bug Tracking
- Self-Service Portal
- Knowledge Base
- Lead Management
- Activity streams
- Social CRM
- Search, Filters and Tagging
Pipedrive is a Sales CRM for small teams with big aspirations. It is designed to help small sales teams manage complicated or lengthy sales processes. Salespeople and managers like it because it is easy to use and intuitive. Pipedrive is great at forecasting agreements, and its integrations with other software such as Google Apps, MailChimp and Zapier, allow for a seamless deal process.
Features :
- Pipeline Management
- Fully customizable activity types
- Reminders and notifications
- Sales Reporting
- Email Integration
- Sales Forecasting
- Data Import and Export
- Multiple language and currency support
- Google Maps integration
- iOS and Android apps available
NetSuite’s CRM software is the cloud solution that delivers a real-time, 360-degree view of your customers. NetSuite CRM provides a seamless flow of information across the entire customer lifecycle – from lead, all the way through opportunity, sales order, fulfillment, renewal, upsell, cross-sell and support.
Features :
- Customer Management
- Sales Forecasting
- Time Tracking
- Campaign Management
- Email Marketing
- Incentive Compensation
- Opportunity Management
- Lead Management
- Real-Time Dashboards
- Reporting and Analytics
Nimble offers browser widget and mobile-based sales force automation and social CRM solution for small and midsize businesses. The solution automatically populates customer profiles and interaction histories from contact lists, email conversations and social media activity across a range of popular platforms including LinkedIn.
Features :
- Relationship Management
- Everything You Need in a CRM
- Less Data Entry Equals More Customers With Less Work
- Find People with Smart Social Search & Segmentation
- Smart Agenda & Activities
- Sales and Marketing
- Social Profile Matching and Enrichment
- Business Insights on People and Companies
- Segment Prospects to Reach Out and Connect
- Social Prospecting
- Sales Intelligence
- Social Business Insights
- Smarter Email Prospecting
- Pipeline Management
- Sales Forecasting & Analytics
- Group Email Marketing and Tracking
- Work Everywhere
- Mobile Apps
- Browser Apps
- Works with Google Apps/Office365
- 100+ App integrations
Vtiger CRM helps businesses get organized, grow sales, improve marketing ROI, and deliver delightful customer service experiences with every customer engagement – leading to increased customer loyalty and profitability. Vtiger’s extra tools span-reporting, collaboration, integration, and mobile apps.
Features :
- Contact Management
- Sales Forecasting
- Email Marketing
- Case Management
- Service-level agreements (SLAs)
- Opportunity Management
- Project Management
- Inventory Management
- Lead Management
- Security management
- Subscription Management
- Product Customization
- Flexible Workflows
- Tasks and Activities
- Reporting
- Performance Insights
- Workflow Automation
- Collaboration
- Document and Files
- Mobile Apps
- Integrations
